Fewer Things, Done Better

February 28, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

The theme of the week was definitely focus.

It started about two weeks ago when I found out a few things would be landing on my plate. I am already busy, so as I chewed through the implications I was mostly debating two alternatives:

  • Find a way to somehow get it all done.
  • Cut out a few things to keep my project list from growing.

The process of deciding what I might say “no” to was where the wheels began to turn. Because I wasn’t just putting the new stuff on the chopping block, I had to consider axing the things I was currently working on as well if one of the new things had more potential.

But as I thought through what was already working, somewhere along the way I started to see potential that I simply wasn’t tapping. And I wasn’t taking advantage of it for a dead-simple reason: I didn’t have the time.

Which means I found myself with one more idea:

  • Do fewer things, but do each of them better.

Right now I have about 7 areas I work on. These changes would add another 3 or so to that list. But instead of trying to do all 10 or find a new set of 7 from those 10, I’m thinking more and more about narrowing down my focus to a core group of 3 or 4 instead.

It doesn’t necessarily play to my strengths and I don’t know if that’s my final answer or what the smaller list of things would be if I did, but I feel more and more like it might be the right thing to do.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.