Fewer Things, Done Better

February 28, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

The theme of the week was definitely focus.

It started about two weeks ago when I found out a few things would be landing on my plate. I am already busy, so as I chewed through the implications I was mostly debating two alternatives:

  • Find a way to somehow get it all done.
  • Cut out a few things to keep my project list from growing.

The process of deciding what I might say “no” to was where the wheels began to turn. Because I wasn’t just putting the new stuff on the chopping block, I had to consider axing the things I was currently working on as well if one of the new things had more potential.

But as I thought through what was already working, somewhere along the way I started to see potential that I simply wasn’t tapping. And I wasn’t taking advantage of it for a dead-simple reason: I didn’t have the time.

Which means I found myself with one more idea:

  • Do fewer things, but do each of them better.

Right now I have about 7 areas I work on. These changes would add another 3 or so to that list. But instead of trying to do all 10 or find a new set of 7 from those 10, I’m thinking more and more about narrowing down my focus to a core group of 3 or 4 instead.

It doesn’t necessarily play to my strengths and I don’t know if that’s my final answer or what the smaller list of things would be if I did, but I feel more and more like it might be the right thing to do.

More updates from my day job journal:
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.