Hi, I'm Gregg.

I'm a marketer (and maker) of smaller, B2B SaaS platforms.

By day I lead marketing for Inntopia and AthleteReg, evenings see me building SendView, and every year I practice new skills with a small project like Hoverpost or Annivesary Logos. This site? It's where I process what I learn along the way.

Different Goals, Different Content

February 13, 2026

Solving Part of Their Problem

February 6, 2026

Creativity…Guided by Data

January 30, 2026

The Limits of (Existing) Demand

January 23, 2026

The Stuff That Doesn’t Scale

January 16, 2026

A Little Too Much Marketing?

January 9, 2026

Identity Clarity

January 5, 2026

Nowhere to Hide

August 27, 2025

Email Marketing for YouTubers

June 26, 2025

Remembering to Remember

May 5, 2025