Hi, I'm Gregg.

A creative, data-driven
B2B SaaS marketer/maker.

If there's one pattern behind the success I've had, it that's I'm pretty good at finding simple solutions to tough problems. By day I use those skills to grow two B2B SaaS platforms within Outside Inc (Inntopia/athleteReg), evenings see me building my side-hustle (SendView), but my happy place is wandering tree-lined, mountain trails with my wife and kids.

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Fifteen Years of Weekly Resort Marketing Inspiration

Mar 16, 2026   /   Projects

The Intriguing Potential of Nozbe’s “Experts” Program

Mar 10, 2026   /   Smaller SaaS

Sensible Weather and The Importance of the Core

Mar 5, 2026   /   Smaller SaaS

Different Goals, Different Content

Feb 13, 2026   /   Smaller SaaS

Solving Part of Their Problem

Feb 6, 2026   /   Smaller SaaS

Creativity…Guided by Data

Jan 30, 2026   /   Smaller SaaS

The Limits of (Existing) Demand

Jan 23, 2026   /   Smaller SaaS

The Stuff That Doesn’t Scale

Jan 16, 2026   /   Smaller SaaS

A Little Too Much Marketing?

Jan 9, 2026   /   Smaller SaaS

Identity Clarity

Jan 5, 2026   /   Smaller SaaS