March 13, 2020
This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.
We had a really cool moment this weekend (I’m writing this a couple days later in place of my original post). Trevor, our CEO, saw a way for our platform to be used to schedule COVID-19 testing. He reached out, got some early validation for the idea, and then Sunday afternoon send out an email calling for all hands to help adapt the platform to work for this use case.
He asked me to write the CSS to customize the wording and layout to match what a clinic would need.
By the later afternoon we had it mostly working.
Monday morning came and more tweaks were made, more conversations were had with people in healthcare, and we refined the concept. By Tuesday afternoon we were ready to roll. So I worked up a quick marketing plan, got the green light to crank it out, and less than 24 hours later I had:
- A name
- A website
- A logo
- A press release
- A lead capture form
And once we rolled it out, the entire company jumped in and shared it all over the place – with contacts, social circles, friends, family. We ended up with a good amount of press and a great response.
Most importantly, however, we had a team that had come together during a really challenging time to try their best to make a difference.