Come Together

March 13, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

We had a really cool moment this weekend (I’m writing this a couple days later in place of my original post). Trevor, our CEO, saw a way for our platform to be used to schedule COVID-19 testing. He reached out, got some early validation for the idea, and then Sunday afternoon send out an email calling for all hands to help adapt the platform to work for this use case.

He asked me to write the CSS to customize the wording and layout to match what a clinic would need.

By the later afternoon we had it mostly working.

Monday morning came and more tweaks were made, more conversations were had with people in healthcare, and we refined the concept. By Tuesday afternoon we were ready to roll. So I worked up a quick marketing plan, got the green light to crank it out, and less than 24 hours later I had:

  • A name
  • A website
  • A logo
  • A press release
  • A lead capture form

And once we rolled it out, the entire company jumped in and shared it all over the place – with contacts, social circles, friends, family. We ended up with a good amount of press and a great response.

Most importantly, however, we had a team that had come together during a really challenging time to try their best to make a difference.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.