Zizzer-Zoof Seeds

April 24, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

As I look back on my side hustles over the years, the one skill that’s easiest to see developing along the way is my ability to see either the potential in a product or the flaws and issues that might keep it from being successful.

To be clear, I still have a long way to go, but I’ve also come a really, really long way.

Interestingly, it’s often as simple as being honest about the answers to questions around the economics, market size, difficulty in reaching that market, lifetime value, and support or overhead costs. We all think through those things, but I think it taken a handful of failures for me to finally admit my rosy optimism doesn’t change the realities of having a product with no market.

Dr Suess, in The Sleep Book, put it this way with is pure gold:

At the fork of a road in the Vale of Va-Vode, five foot-weary salesmen have laid down their load. All day they’ve raced round in the heat, at top speeds, unsuccessfully trying to sell Zizzer-Zoof Seeds. Which nobody wants, because nobody needs.

Quality literature.

As the outlook for travel continues to look bleak even as the idea of “reopening” becomes more common, it’s natural that we’re trying to look for new and innovative ways to use our platform. Or, in some cases, extend it into new markets.

And as we do, all this practice building products and finding markets and struggling to find fit? It’s coming in really handy. And it’s interesting to come across that ideas that might have gotten me all fired up a few years ago, but today – looking through that lens of experience – make me leery that we’re going to end up with a collection of Zizzer-Zoff Seeds.

Great ideas only make great products if there’s a market for them.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.