Validation

February 15, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I work really hard at what I do. I’m scrappy, I’m always moving, I’m always trying to find a better way to tell our story or get the word out or align with the market’s needs. I spend a lot of time gathering information, thinking it through, practicing, failing, trying again, and repeating all of the above.

This last week we did an exercise as a team that was designed to help us collectively really nail down some of those messages.

Lots of people were involved from all different parts of the company. I spent an afternoon with the senior team trying to distill it down. To find the answer.

And that answer? Was exactly where I already was.

I wasn’t quite sure how the meeting would go, but as the week ends I feel a sense of validation for my skills and approach. And that, it turns out, is a pretty nice feeling.

More updates from my day job journal:
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
Validation
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
Priorities
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.