Validation

February 15, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I work really hard at what I do. I’m scrappy, I’m always moving, I’m always trying to find a better way to tell our story or get the word out or align with the market’s needs. I spend a lot of time gathering information, thinking it through, practicing, failing, trying again, and repeating all of the above.

This last week we did an exercise as a team that was designed to help us collectively really nail down some of those messages.

Lots of people were involved from all different parts of the company. I spent an afternoon with the senior team trying to distill it down. To find the answer.

And that answer? Was exactly where I already was.

I wasn’t quite sure how the meeting would go, but as the week ends I feel a sense of validation for my skills and approach. And that, it turns out, is a pretty nice feeling.

More updates from my day job journal:
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
Validation
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
Priorities
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.