This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.
Things are getting even tougher and tighter for folks in our industry.
The biggest news was that one tech company declared bankruptcy this week. That uncertainty creates a really odd situation for folks in my shoes. On the one hand, it creates uncertainty with their client which means opportunity for us. On the other, I respect those folks deeply and have always admired what they built. It’s tough to know that their downside is our upside.
We’re hanging in there, but it’s a weird week. A week where we saw some positives but only because the realities of everyone’s current situations came front and center.
And with the outlook so murky, it’s tough to know how big of a gap there is between them and us.