Tough Times

June 8, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

Things are getting even tougher and tighter for folks in our industry.

The biggest news was that one tech company declared bankruptcy this week. That uncertainty creates a really odd situation for folks in my shoes. On the one hand, it creates uncertainty with their client which means opportunity for us. On the other, I respect those folks deeply and have always admired what they built. It’s tough to know that their downside is our upside.

We’re hanging in there, but it’s a weird week. A week where we saw some positives but only because the realities of everyone’s current situations came front and center.

And with the outlook so murky, it’s tough to know how big of a gap there is between them and us.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
Validation
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
Priorities
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.