Things I Don’t

February 7, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

During the last week or two a handful of friends were surprised to learned that I am no longer on the Senior Team at Inntopia.

They were even more surprised to learn that it was my idea.

One of the best things I’ve learned in my life is that there are some things I just don’t need. Or, at the least, don’t need to do. Perhaps it’s why we get along so well, but Kim (my wife) feels the exact same way about most, if not all, of them.

  • We don’t need more than one car to get around.
  • We don’t need anything more than a small home to be happy.
  • We don’t need an steady supply of new clothes to look nice.
  • We don’t need to stay in fancy hotels to sleep comfortably.
  • We don’t need to go to Europe to enjoy a vacation.
  • We don’t have to spend money to enjoy doing things together.

We were content with our simple, carefree life we first got married and that really hasn’t changed as our income and savings have increased.

Camping in our home-built teardrop pulled by our one car to an off-the-path spot (City of Rocks) that became one of my favorite memories of 2019.

The Ladder

During my tenure as SVP Marketing and then SVP Strategy, I learned a ton – especially about myself. And so, I’ve added a few more items to my list of “don’t needs”:

  • I don’t need a fancy title to feel successful.
  • I don’t need direct reports to feel like I matter.
  • I don’t ever want to travel enough to earn status.
  • I don’t like directing as much as I like doing.

When I looked around at what the company needed and held it up side-by-side with those lessons, it was hard to ignore how aligned they were. So during my last meeting with the Senior Team, I proposed that I take 50% of my time to contribute to the marketing team again.

Soon after, that became 100%.


This is not common. I’ve never known anyone who wanted a “demotion” so I’m not sure how this usually goes. But as I’ve reflected on this transition, I keep coming to a simple and kinda profound realization.

If it weren’t for my simple lifestyle, I wouldn’t have had a choice.

A lot of folks keep climbing the ladder to keep up with their expanding spending habits. And, sometimes (not always), that life-direction (and some social pressure) means they’ll steadily move from less stressful jobs they enjoy to more stressful roles they may not. But because their lifestyle has kept pace with their climb up the ladder, they have no choice but to stay where they are or keep climbing.

I am sincerely grateful I didn’t have to to that. And given how much I’m enjoying my return to the front lines? I’m glad I didn’t.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.