Sylvester McMonkey McBean

April 24, 2020

There have been a few times over the years I’ve been tempted to do something with little or no value to anyone simply because there was quite a bit of money to be had.

While I have made 100% good on this promise, one of the simple rules I’ve made for myself is this:

Never do something solely because of money.

I remember once when I was experimenting with Twitter apps, and I built an little experimental tool that worked amazingly well at growing followers but, most importantly, generating traffic. One night I did the math, read Twitter’s policy, and realized that if I spun up an army of these bots I could make an amount of money that I hadn’t even fathomed and maybe not get noticed by Twitter.

Luckily, I snapped out of it and realized that I was not only considering breaking the rules solely to make money, but these apps would deliver virtually no value to the users it engaged with.

Following the Dr Suess theme from my day job journal entry, it reminds me of a character from The Sneetches named Sylvester McMonkey McBean that comes to mind in these situations.

Sylvester is the one in the hat next to the pile of money.

Sylvester builds two machines – one to put stars on the bellies of Sneetches, one to take them off – and then plays to their insecurities and price to milk them of every last dollar they have while delivering nothing in return.

One of the things I love most about SendView, is that our users love it. It solves a problem they have. They get pumped on the time is saves them and the things they learn. It’s helping them do their jobs better, to become better marketers, and send better emails at a time that you’ve really gotta nail your message.

I don’t know if SendView will every be a big success financially, but I do feel good that we’re doing it right and helping people instead of taking advantage of them.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
February 21, 2020
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is adventuring in the mountains with my family.