Steering

February 21, 2020

This is part of a weekly journal I'm keeping about my side-hustle, SendView.

This last week we had a quick regroup. We wanted to talk through a few questions that had popped up since our last monthly planning meeting that needed an answer before our next.

It was a great chat. We made some quick decisions and shared some fun ideas.

One of the things we decided was to add a 50-company plan.

And as I reflected on why, I realized that this meeting had been very different from others on one simple, insightful point:

We weren’t talking about how to get the project going, we were simply steering it in the right direction.

We’ve been pushing this boulder for a while. And it’s not to say we haven’t made any progress. But to realize we could spend some time on guiding our momentum instead of just generating it?

That was a fun moment.

More updates from my side hustle journal:
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
Steering
February 21, 2020
Payoff
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
Patience
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
Optimism
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.