Smart, Simple Retargeting

May 8, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

Banner ads have never done much for me except with retargeting website visitors. And even then, the results are meh.

But this week I noticed a couple banner ads that were a really nice one-two punch of:

  • Effective (I noticed and remembered them)
  • Simple (no fluff, just a message with brand colors/images)
Version one, just the news.
Version two, a bit more detail.

Updating users on new features is one of those things I’ve never done a great job at successfully doing both immediately but also over time so more folks have a chance to see it.

This idea is one I will definitely keep in the back pocket.

More updates from my day job journal:
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
Validation
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
Priorities
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.