January 24, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I think my biggest, generic challenge (as opposed to the little, one-off fires I put out on any given day) is maintaining the right priorities.

For example, I’ve been trying to some bigger, branding-style plays off the ground for a couple months now. You could actually say a couple years if you go back to my first stint running marketing. I really feel this is critical for the longer term health and success of the company.

Before, the hurdles were things like me micromanaging and not giving my team enough autonomy.

Things that really didn’t do any good for anyone.

Today, it’s different. I’ve got some skills that allow me to support the sales team in ways nobody else in the company really can. I’m not really offering it up, but the impact it has on moving a potential client closer to the finish line makes it feel like decision to help is a no-brainer.

So, when these requests come up, I do my best to carve out some time to lend a hand.

As one of the lone designers in the company, I’m often asked to help on UX/UI work.

But, that carving usually means those longer-term ideas and goals get postponed again and again and again.

So, on Fridays like this one when I sit back and review my week, I can’t help but ask myself:

Am I making the right call? Should I be sacrificing the long-term priorities for the short term needs? Or so I cut out the short term so that I can keep the top-of-funnel sustainable and growing?

There’s no easy answer, but it’s one I ask a lot. I think I’m juggling those balls fairly well, but every once in a while when the longer-term stuff is a little bit down (brand awareness, organic leads, etc.), I can’t help but wonder.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.