Pausing Work

March 27, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

Last week I talked about pausing marketing with everything going on around COVID-19. Today, I’m coming off a week of realizing that sometimes I need to take breaks from work too.

It’s been a really heavy couple of weeks for those in the ski and travel space like we are. And last week, as everything snowballed, I did a good job of stepping away from the computer, taking a quick walk, a few deep breaths, reading stories with the kiddos, and then jumping back into work.

This week, I didn’t. I pushed hard to hit some deadlines.

Too hard, in hindsight.

By Wednesday night I was feeling pretty beat up. So I took some time on Thursday to be outside, hang with the kiddos, give my wife a break, get some fresh air, and pump the brakes a bit.

Today, despite the economic and healthcare realities around us only getting more serious, I’m feeling much better. It’s hard for me to push pause – I pride myself in being productive – but given the road ahead it’s definitely a good lesson to be reminded of now instead of later.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.