January 17, 2020

This is part of a weekly journal I'm keeping about my side-hustle, SendView.

Three weeks ago when I started this little journal, I said this about the state of SendView.

Traffic is slowly climbing, conversion rate is looking good…[I’m] excited that, if we continue to be consistent with the small stuff…that 2020 could be a great year for SendView.

Since then, it was kinda slow. Slow enough that I started to get a little impatient and started to think more about what levers I could pull. Levers that probably aren’t the best in the long term.

Then, this week, we had one really good day.

And just like that, I wasn’t back to having a clear, optimistic, long-term view.

More often than not, the answer to a lot of what I think are challenges is just patience. Realizing that the up-and-to-the-rights I see are usually smoothed curves of jagged, up-and-down graphs. And remembering – both during the lows and the highs – to take a deep breath and see a slightly bigger picture.

More updates from my side hustle journal:
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.