One by One

January 24, 2020

This is part of a weekly journal I'm keeping about my side-hustle, SendView.

On the one hand, I dream of massive victories.

Maybe it’d be Jason Fried blogging about us or The Verge covering a new feature release or one of our tools making the front page of Hacker news or Vox using our data in that story we pitched to them or Convince & Convert naming us a top tool or…yeah, there are a lot of ’em.

Yet, when I look at the stuff that’s made a difference thus far, it’s typically the exact opposite.

It’s one-by-one.

  • It’s offering a free account to someone I respect who tells a friend, who tells a client, who tells a friend.
  • It’s a quick email with a high five to a guy on the waiting list who runs business I admire and they don’t just become a user, but an advocate.
  • It’s a thank-you postcard mailed to a new customer who doesn’t end up sticking around, but tells their peers about how much she enjoyed being part of what we are trying to build.

A few weeks ago, my 6 year old daughter and I went on a little date to an arcade. And, because it’s just what you do at arcades, we played a bunch of SkeeBall.

Building this business kinda reminds me of how that went.

Every once in a while a ball (mostly by luck) would land in the 10 or even the 20 point hole (we never did get one into those annoying 100 point holes in the corners). But every ball gets you at least a few points. And it’s just by rolling one ball at a time, over and over and over and over again that those points start to add up.

And the next thing you know you’ve got enough 1 or 2 or 5 points piled on top of each other – maybe a lucky 20 pointer mixed in – to make 100 not look so big after all.

Let’s be real, I’d still love a jackpot. But I can’t count on that and, maybe, we don’t even need it for this project to become what we hope it can become.

So, I’ll just keep on rollin…

More updates from my side hustle journal:
A New Logo
May 29, 2020
Ceilings
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
Steering
February 21, 2020
Payoff
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
Patience
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
Optimism
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.