Moving the Needle

March 6, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I feel hardwired to always be asking if I’m making a difference. If what I am doing right now is moving the needle. Maybe it’s my background in small businesses where there’s no place to hide, but I sense that I feel this more than more.

This week was one of those moments where I asked that question.

A lot.

I went around and around, looking at everything I was doing and asking tough questions. A lot of them are the questions I was asking last week as I try to figure out what I should have on my plate.

While I don’t want to get into that mindset too often, I do find it healthy to just be real and honest with myself about whether or not I’m doing the right thing with my time.

Especially versus one of the alternatives, which is just floating along doing something that I’m comfortable with but ultimately doesn’t really matter.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.