Little Things

March 6, 2020

A couple months ago I wrote about the balance between a platform people love and the desire to keep building.

Since then, I’ve built more than I thought, but also spent much less time doing so than normal. Because I’m building small, simple things that make the platform just a little better but don’t carry the risk and overhead of a big project. Things like:

  • A toggle to improve readability of email HTML in the code viewer
  • A new emoji report
  • New flags for popular email tech (Google Annotations, etc.)
  • The ability to detect a few new ESPs

None of these things are more than 30 minute projects, but they add just that extra bit of polish, are often based on questions/comments from users, and give us the chance to reengage with prospects about the platform and how it’s evolving.

So, yeah, definitely. still building. Just keeping it simple for now.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
February 21, 2020
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is adventuring in the mountains with my family.