Goggles for Docs

April 3, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

On Sunday morning I got an email from my boss. He’d been forwarded an email about doctors wondering if they could get ski goggles to use as face protection when treating patients with COVID-19. He wondered what we could do to help.

So I got in touch with the guy trying to get things going – Jon Schaefer, the Owner and GM of Berkshire East Resort – and we jumped on the phone. There were a few things that needed to be done, but one thing became clear very quickly: they needed a central place to send people to learn about and get involved in the initiative. They needed a website.

The logo was made by another volunteer about 3 days into the project.

That’s one thing I can definitely help with. So I grabbed a design I’d used for another recent project, spun up a little hosting, grabbed an SSL certificate, and two hours later we were ready to roll.

Goggles for Docs was born.

Word got out and folks latched onto the idea in a way I had never seen before. I expected Monday morning to be nothing more than a couple quick updates and then my usual 9-5, but within a few hours I knew this would be different. Thousands upon thousands of goggles were being donated from across the country. Within 48 hours almost 5,000 goggles had been shipped. Today, exactly five days from the launch of the size, more than 10,000 goggles have been donated.

And there’s no sign of anything slowing down.

It’s a rough time for everyone. And I wasn’t expect to have another part time job this last week. But I’m glad it did.

It was incredible to make a difference to those on the front lines. It was incredible to see the entire industry – resorts, skiers, gear brands, boarders, etc. – all band together. And it was incredible to see such a clear, instant example of what you could very wall call product market fit.

I have no idea where Goggles for Docs will go from here, but it’ll be cool to watch regardless of the outcome.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.