May 1, 2020
This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.
As COVID-19 has caused more tech companies in the travel industry to furlough employees, do layoffs, or close up shop altogether, it’s meant that our usual level of marketing and content and stuff to, as I said in an earlier entry, “help folks get through this” has stood our more than usual.
In such a situation, it’d be easy to think:
You know, things are good. We’re standing out, helping more people than usual, and making a difference. Let’s keep going as is.
But instead, we’re going to go even bigger. Instead of the occasional piece of content or webinar, we’re taking our annual usual group and making it:
- Online: 9 sessions spread over three week
- Free: no cost required to join
- Public: anyone can attend
People are hungry for insight, for information, for a way forward. I think our content was doing a good job, but the success of that content was, in my book, only an indicator of the appetite for what we were creating.
And people need what we’re doing. If they need more than we’re doing. Seems the answer is simple: do more of it.