Go Bigger

May 1, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

As COVID-19 has caused more tech companies in the travel industry to furlough employees, do layoffs, or close up shop altogether, it’s meant that our usual level of marketing and content and stuff to, as I said in an earlier entry, “help folks get through this” has stood our more than usual.

In such a situation, it’d be easy to think:

You know, things are good. We’re standing out, helping more people than usual, and making a difference. Let’s keep going as is.

But instead, we’re going to go even bigger. Instead of the occasional piece of content or webinar, we’re taking our annual usual group and making it:

  • Online: 9 sessions spread over three week
  • Free: no cost required to join
  • Public: anyone can attend
Insight Online starts in 10 days.

People are hungry for insight, for information, for a way forward. I think our content was doing a good job, but the success of that content was, in my book, only an indicator of the appetite for what we were creating.

And people need what we’re doing. If they need more than we’re doing. Seems the answer is simple: do more of it.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.