Facebook Ads

May 8, 2020

This is part of a weekly journal I'm keeping about my side-hustle, SendView.

So, I think I’m finally getting Facebook ads to work.

I’m using a lookalike audience based off a customer list, a custom graphic I designed to focuses on the current problem we solve, and I’m starting with some slightly longer copy.

This time I took about two weeks to explore and take the time to set up each piece as well as I could:

  • I got conversion tracking setup and dialed.
  • I went through a few variations on images.
  • I tested images to ensure the text:image ratio didn’t get flagged.
  • I wrote 10-15 variations of copy.
  • I wrote 3-5 variations of descriptions of titles for the link preview.

More importantly, I had my conversion funnel dialed in pretty well beforehand so I knew the numbers I needed to hit to make this week and I could benchmark each stage of the funnel against other traffic sources.

Now, after about 2 weeks of testing, the numbers are looking really good:

  • $337 spent
  • 61 people added to the waiting list
  • $130/mo in new revenue generated (so far)
  • Another $60/mo in new revenue possible from ongoing trials

We’ll obviously need to watch the lifetime value of these users, but given our average user sticks around for 10-11 months we should see a really solid ROI.

There are still a few kinks to things I need to learn to make it sustainable, but I’m really optimistic about the early results.

More updates from my side hustle journal:
A New Logo
May 29, 2020
Ceilings
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
Steering
February 21, 2020
Payoff
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
Patience
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
Optimism
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.