Confidence and Pricing

February 28, 2020

I remember it vividly. About two years ago I was getting ready for bed and chatting with Kim about my side hustles. The optimism was high, and I said something like this:

I really think I could charge, man, maybe up to $25/mo for this!

Whatever the reason, I lacked confidence in my products. I was charging, at most, about $5/mo for my best tool. At one point I was on a pure “pay what you want” approach. While it did teach me a lot about pricing, it was yet another manifestation of my fragile belief in how good my products were.

Nine days ago, we rolled out a $169/mo plan for SendView.

Two days ago, we got our first user at that level.

What changed? Patrick.

He came on board a little over a year ago and, while he’s helped in a ton of ways, that’s the biggest. Because, yeah, I have a knack for products and an ability to built them simply and quickly. But he’s got a great instinct for the true value of those things in the market which has helped me overcome some of that self doubt.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
February 21, 2020
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is adventuring in the mountains with my family.