Complexity vs Disorganization

May 29, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I’ve talked a lot about my craving for simplicity.

As I’ve tried to figure out how to do fewer things better, I’ve gone around and around with what to say not to, what to call this series, how to merge these things, and whether nows a good time to blend in some ideas we haven’t yet pursued.

In the end, what I decided to move forward with was an incredibly simple solution to my problem.

And the solution? It was simply a matter of better organizing things.

Two thoughts come to mind with this.


I’ve recognized many times that I am not the most organized person and it’s an attribute I’ve made a conscious effort to improve as of late. This was an interesting realization that this bad habit might be fighting directly against my desire for simplicity.


But it’s also a good realization that, my orgazation skills unchanged, why simplicity is such a good ally for me. Once an idea ventures into complexity and I lose a handle on it, that thing can swell pretty quickly and I may really struggle to get it under control.

So, a good direction going forward and a good lesson about myself to be aware of, and improve on, along the way.

I’ll take it.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.