Coming Together (Again)

April 11, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I’ve seen a lot of people talk about silver linings to the current situation. And one that’s been really cool to see at the day job is how, when you throw business as usual out the window, we can come together and work as a team. Silos are gone, teams might as well not exist, we’re all jumping in to help.

It first happened with TestLink.

This week it happened again with Googles for Docs.

In the space of 48 hours, our booking engine was transformed into a goggle-donation-receiving app with live inventory and hundreds of donations flowing through the system.

Instead of hotels, hospitals. Instead of rooms, donations.

The question for me has become:

  • What’s the best way to tell this story.
  • How do we keep this company-wide momentum going.

The first is my challenge for next week. The second is our challenge as a company from here on out.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.


By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.