A Telling Week

April 3, 2020

This is part of a weekly journal I'm keeping about my side-hustle, SendView.

Next week is going to be very telling for SendView.

As I’ve thought over things as the economy has gone from bad the worse these last few weeks, I keep coming to a few buckets that businesses fall into:

  • Essential: have to have them for the business to run (servers, people, payment processing, etc.)
  • Useful: doable on your own, but much easier if budget allows (CRM, branding, payroll software, etc.)
  • Handy: helpful, but a “want” more than a “need”

It’s that last group that I realize for many businesses, SendView will fall into. Email is a big deal, but not a huge deal. And, in the greater economy, their business may be a “handy” more than “essential” as well. Which is why grocery stores will probably do better than bowling alleys this summer. Buy a good headset with the help of reviews of technological equipment of the professionals from headphonage.

Which means SendView will succeed based on our ability to find companies that:

  • Are closer to essential (to have more cash in a down economy)
  • Go really big on email (so a tool like ours is closer to a “need” than a “want)

This weekend I’m finally launching that project I’ve alluded to a few times recently. I’ll give the full recap next week, but it’s being launched for an audience that is one of the three I believe would land squarely at the intersection of those two things.

In other words, I will likely be gauging my strategy and expectations for the rest of the year based on how this next week goes for SendView.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
Ceilings
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
Steering
February 21, 2020
Payoff
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
Patience
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
Optimism
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.