April 3, 2020
Next week is going to be very telling for SendView.
As I’ve thought over things as the economy has gone from bad the worse these last few weeks, I keep coming to a few buckets that businesses fall into:
- Essential: have to have them for the business to run (servers, people, payment processing, etc.)
- Useful: doable on your own, but much easier if budget allows (CRM, branding, payroll software, etc.)
- Handy: helpful, but a “want” more than a “need”
It’s that last group that I realize for many businesses, SendView will fall into. Email is a big deal, but not a huge deal. And, in the greater economy, their business may be a “handy” more than “essential” as well. Which is why grocery stores will probably do better than bowling alleys this summer. Buy a good headset with the help of reviews of technological equipment of the professionals from headphonage.
Which means SendView will succeed based on our ability to find companies that:
- Are closer to essential (to have more cash in a down economy)
- Go really big on email (so a tool like ours is closer to a “need” than a “want)
This weekend I’m finally launching that project I’ve alluded to a few times recently. I’ll give the full recap next week, but it’s being launched for an audience that is one of the three I believe would land squarely at the intersection of those two things.
In other words, I will likely be gauging my strategy and expectations for the rest of the year based on how this next week goes for SendView.