A Simple Goal

April 17, 2020

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

Over and over again, I come to a simple goal for this stretch of Inntopia’s brand:

Help out customers get through this.

Today, “this” is COVID-19.

But the more I think about this as a one-line strategy, the more I like it for longer than 2020. Because next year “this” could be a low snow year. It could be a sluggish economy. It could be changes in email strategy or shifting behaviors among guests.

No matter the situation, there will always be challenges. There will always be some this to help our customers through.

And if we can help them through each one? I think we’ll be in a good place.

More updates from my day job journal:
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
Validation
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
Priorities
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.