This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.
Over and over again, I come to a simple goal for this stretch of Inntopia’s brand:
Help out customers get through this.
Today, “this” is COVID-19.
But the more I think about this as a one-line strategy, the more I like it for longer than 2020. Because next year “this” could be a low snow year. It could be a sluggish economy. It could be changes in email strategy or shifting behaviors among guests.
No matter the situation, there will always be challenges. There will always be some this to help our customers through.
And if we can help them through each one? I think we’ll be in a good place.