A Big Year

December 31, 2019

This is part of a weekly journal I'm keeping about my day job running marketing at Inntopia.

I’ve been looking for the right word to describe 2019 at the day job, and the best I can do is this.

Heavy

It’s not the perfect word, but a lot happened at the day job on a number of fronts.

  • I took on a tough new role
  • I traveled for work much more than I was ready to
  • I saw people I care about move on
  • I did everything, anything I could to help us move forward
  • I put my heart into a fairly exhaustive effort to solve some of our biggest challenges
  • We started pushing hard into new verticals I don’t know as well
  • And eventually found myself back where I started, running marketing

Not surprisingly, I was worn out. Mentally. Physically. Emotionally. It took me a while to admit it, but once I did I knew I needed a break. I’d never taken PTO just to recharge the batteries, but yesterday was my first day of work in over two weeks. I skied, I played, I sat on the floor and did absolutely nothing.

It was wonderful.

And during those two weeks as I thought forward to 2020, I realized a few things.

First, it’s gonna be a big year for Inntopia. An important year. We’re in a good place, but nothing is guaranteed. We’ve gotta be creative and smart. I’ve gotta be creative and smart.

Second, it’s an important year for me. I’m back at my roots – marketing – after a year nurturing and discovering strengths in product, design, development, and, as crazy as it’d sound to a younger version of myself, leadership.

Third, somewhere in the combination of those two things will be some important lessons for me. So, I’m gonna do the same thing I’ve decided to do with SendView and write about them.

The result will likely be some combination of B2B marketing lessons and personal development, but the plan is to take a few minutes each Friday afternoon to think over the week, digest it all through a quick bit of writing, and get ready for the next.

Ready or not, here we go.

More updates from my day job journal:
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
Validation
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
Priorities
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a marketer, maker, and long walk taker.

       

By day I run marketing for resort CRM / ecommerce provider, Inntopia. After the kids go to bed my laptop is my workshop where I'm building an email marketing tracking platform called SendView.