Stories are powerful emotional marketing tools.
Video is a powerful marketing medium.
Execution is key to proviting a clear message.
The folks down at Johnnie Walker really hit the nail on the head with this one. This is perhaps my favorite marketing video I have seen this year.

Former entrepreneur now a 9-5'er (by choice), I'm a web marketer, blogger, designer, and lover of all things outdoors. Happily married, living in the mountains of Colorado.