Last year I read the book “Made to Stick” and while I wasn’t a huge fan of the writing style (making it a little tough to get through some parts) the ideas were intense and super-applicable.
Today, whilst reading the Made to Stick Blog, I saw this video that embodies this book and it’s concepts. Out of the six factors that influence stickiness, it nails almost all of them: its simple, unexpected, concrete, credible, and highly emotional.
