One of the first things I do upon arriving at any sort of web marketing site is to size up how good they are at marketing themselves. If they can’t market their own company, how in the world will they be able to do any good for mine?
For instance, today I visited the website of ioVentures (http://www.ioventuresinc.com/), Utah based SEO firm that is located a few miles from where I started my college career in Orem, UT. I thought, “Utah SEO, fairly common term, but they have a decent reputation…I wonder how high they rank.”
So, I typed in “Utah SEO”…not top3, or 5…or 10. Weird. I clicked “Next”. Oh, there they are, #13.
I put myself in a prospective client’s shoes. Surely they have a simple question, “Can they really help me rank higher in the search engines rankings?” Maybe I’d do a search for “Utah SEO” and see you on page #2? How does my new impression compare to the original one?
This concept applies to everything:
-If you sell weight loss stuff, you’d better be thin
-If you sell money-making tools, you’d better be rich
-If you do web design, you’d better have a great looking site
Step 1 when running a business with visible results…make sure your customers can see those results in you.
