
Creating a web business really is easier than most people think. In fact, you could probably start a new business every week if you felt like it. You probably wouldn’t want to because the majority of your work is the marketing of your business, but lets talk about STARTING that business with a three part series.
PART 1 – Create Your Product
Before you ever create your product, answer these simple questions and you’ll know exactly what to make.
1) What is something you know a lot about or are especially good at?
2) What can you teach, train, or help people with in respect to this topic?
3) What would be a headline that people searching for help on this topic would be especially drawn by?
Now, create your product to fulfill what you promise with your headline.
I think video is perhaps the most valuable and easy-to-consumer type of media that can be sold online. It’s easy to create, easy to reproduce, and carries the highest perceived value (aka, you can sell it for more).
You don’t have to be on camera for a single second to have great video. If I were you, I’d do the following:
1) Create a series of PowerPoints based on the product you chose earlier
2) Use Jing, Screenr, or CamStudio to record a narrated version of these PowerPoints and save them into a common format like MP4. I’d suggest MP4 so that folks can stick those videos on their iPods too which is an added selling point.
That’s it, choose a headline that draws people in and shows them you can solve a problem they have, create content to fulfill your headline’s promise, and then record a narrated version of your content. Done.

Former entrepreneur now a 9-5'er (by choice), I'm a web marketer, blogger, designer, and lover of all things outdoors. Happily married, living in the mountains of Colorado.