Backstrom Events is based in Colorado Spring, CO and needed an update to their current “homemade” website as they looked to expand their services into Utah. Let’s first take a look at their old site.
As you can see, the page had a basic left-column layout with the logo in the top right, Denielle’s (the owner’s) picture in the top left and lots of white space and standard text. Backed by two talented designers and planners, they needed a look that matched their skill and image.
Working with Laurel Farrer, we created a design that we converted to HTML, tweaked to increase the usability of the site(we deleted two pages they were thinking of and combined them with other pages to simplify and streamline the visitors experience), and created a second site with a different header image to differentiate between the Utah and Colorado services offered and their prices. Heres what we came up with:
They chose the color scheme and tag line and I guided them through to rest to make sure their site was usable, simple to navigate, and tried to quickly make the visitor aware of and excited about the services they offered. See the finished site at www.backstromevents.com.
