One of my favorite chapters from Robert Cialdini’s book “Influence: Science and Practice” is the chapter about social proof: if other people are doing it, why shouldn’t you?

Recently, aWeber, the leader in online autoresponder communications, launched a new website featuring, what I consider to be one of the most obvious but clever methods of social proof I have ever seen. All it does, it tell you who has recently ordered. With aWeber, you can clearly see they are popular and trusted by the fact that they rarely go more than 15 minutes with a new customer.

I’ve been looking for a script that will do something like that but haven’t found a good one yet…i’d love to give it a try. Simple but powerful, that’s usually the case with innovation in marketing. I love it.

Day 2 and besides the fact I feel about as laid back in Salt Lake as I do in the dentist’s chair, things are coming along and it’s getting intense in every way possible…i even went out to lunch today, enough said. On a side note, as a lowly intern i don’t get an access pass nor a parking permit; so its trax everyday and signing in at the front desk for me. Of course, being an intern has its advantages. I have zero responsibility to perform at any level higher than that of an college undergrad. If I do something wrong, “How was I supposed to know, i’m just a lowly-non access card weilding intern!”. If I do something right and maybe even do it really, really right, i could possible turn heads long enough to get a little respect. What did I do today? I finished my research of other states’ incentive marketing efforts, helped find some info for an article Luke was writing, used Google to find out what the h— “talking points” are, prepared talking points for a meeting on Wednesday, and studied the GOED annual report from last year to get a better grasp on the whole enchilada. I don’t know if I can handle any more excitement. So, two days down…utter domination of the GOED marketing department to go.