I was recently approached by Lori G Bird, a professional genealogist specializing in danish family history. Lori is a stay at home mom that was wanting to sell her genealogical skills as a service to add a small secondary income for her family. This is what we came up with.

The Design
I decided to keep it as simple as possible, we put all the info on one page, and simply had a “buy now” button at the bottom accompanied by a form on the following page that got all the information someone may need that came to the site. After testing we changed it to a simple form that asked them how she could help fill their needs; a sort of free consultation. Here is a screen shot of the final design:

The Plan
She had very little real competition for the search phrase “danish genealogy” which after some keyword research seemed to be the most popular keyword string. The site was optimized for “danish genealogy” and we purchased the domain name “danish-genealogy.com” to add in the efforts.

The Results
A month later, Lori is getting an average of 2 new clients a week at an Adwords cost of about $5-$6 a month. With little off-site SEO her site has a Google ranking of #20 for “danish-genealogy” (check it now). She has gained a total of 6 clients from a total visitor count of 121 giving the site a conversion rate of just over 5.0%. This could probably be improved but Lori is content with the$100-$200 a week she is making in her spare time. Visit www.danish-genealogy.com for more info.