I recently finished up a design project for Bristlecone Realty, a salt lake property management company I found through a friend.  It was a fun project, a clean, simple design with some embedded PHP and HTML elements that they could use with a WYSIWYG editor to make changes on the site they update frequently.

They also wanted some SEO work done and so I have also been tackling that this summer with the most mixed, unusual results I have ever had with SEO.   I am optimizing for the keyword string “salt lake property management” and right now they are sitting at #1 for MSN, #32 for Yahoo, and nowhere on Google.  Yup, one day we were steadily climbing around #45-50 and the next day it was delisted…why?  I have no idea.  I submitted a reconsideration form and am waiting on that.

A weird thing to happen when there appears to be nothing black hat at all about the site.  I scoured over every inch of the HTML and found only a period that was “hidden” to hold space in an area that was showing up differently in FF and IE.  I removed that and am now just waiting for Google to give the page back its proper place.

Meanwhile, you can check out the page at http://www.brgsaltlake.com

This entry was posted on Sunday, August 10th, 2008 at 10:06 am and is filed under Design Projects, Search Engine Optimization, Small Business, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.