I love web design! I love to analyze the trends in color, shape, and layout and how that ties in with a marketing approach that guides the site visitor to where the creator wants them to go. Lately I have noticed a few reasons I like the latest wave of web 2.0 design more than any others.
1) Clean. I love white space and these designs feature plenty of white space around important headlines and images. No super-bright colors and animated GIFs to distract.
2) Simplicity. Perhaps I like this idea the most because you don’t have to have an intricately designed website to have a good looking one. Soft gradients combined with white space, rounded fonts, and “to-the-point” layouts keep things looking professional without the need for complex designs.
3) Color. Colors finally are soft enough that the view can look at them all day long without destroying their retinas! Clean, low-key combinations of colors can convey the feeling the designer wants without overpowering the senses of the visitor.
4) Fonts. The fonts are classy, rounded, and easy-to-read. I recently stumbled on a list of the top Web 2.0 fonts used in some of the top sites and spent a good hour just enjoying the fonts, finding some that were free, and trying them in a few basic designs.
I’ve been working with Hawkeye Technology in Logan, UT for the last year or so. I was originally hired on as a marketing intern last summer and was put to work rewriting an email follow up program, newsletters, etc. However, their site was really in bad shape and I knew that a simple redesign could work wonders for their main product, 
So, its spring break for me…however, my mind is still racing on lots of great ideas for my “unofficial senior project” and such. I guess spring break is a break from school but not from learning. I was hoping to have a couple books to read over the break but alas, the library was closed on Saturday and I couldn’t check either of them out.
So I keep hearing about engineering and art students who are working on their senior projects…well dang it, I want a senior project too! So, being the over-zealous kid I am, I am working on my own little “unofficial senior project” right now…details coming soon!
10) Reading books on marketing is actually fun to me
Former entrepreneur now a 9-5'er (by choice), I'm a web marketer, blogger, designer, and lover of all things outdoors. Happily married, living in the mountains of Colorado.