Entrepreneur. Web Marketer. Lifelong Student.
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Unofficial Senior Project…Update

March 18th, 2008

Check that image out…left aligned. How do you like them apples!? So the unofficial senior project is coming right along. I think I have my idea nailed down and now am just refining the logistics and budget of the whole thing. I figured I would give a sneak peak to what it is going to be by showing a sliver of the homepage…it won’t tell you much about it but you are welcome to guess :)


Starbucks Presentation

March 17th, 2008

I recently presented an analysis of the “Personality of Starbucks” to my Consumer Behavior class at Utah State. I thought I would upload the PowerPoint presentation for the enjoyment of all. With the presentation I tried to break away from the norm of standard PowerPoints I get every day during class and used some basic design principles to make things a little bit nicer to look at. Hope you enjoy!

 

Download the PPTX File


Why I Love Web 2.0 Design

March 17th, 2008

I love web design! I love to analyze the trends in color, shape, and layout and how that ties in with a marketing approach that guides the site visitor to where the creator wants them to go. Lately I have noticed a few reasons I like the latest wave of web 2.0 design more than any others.

1) Clean. I love white space and these designs feature plenty of white space around important headlines and images. No super-bright colors and animated GIFs to distract.

2) Simplicity. Perhaps I like this idea the most because you don’t have to have an intricately designed website to have a good looking one. Soft gradients combined with white space, rounded fonts, and “to-the-point” layouts keep things looking professional without the need for complex designs.

3) Color. Colors finally are soft enough that the view can look at them all day long without destroying their retinas! Clean, low-key combinations of colors can convey the feeling the designer wants without overpowering the senses of the visitor.

4) Fonts. The fonts are classy, rounded, and easy-to-read. I recently stumbled on a list of the top Web 2.0 fonts used in some of the top sites and spent a good hour just enjoying the fonts, finding some that were free, and trying them in a few basic designs.


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