I love web design! I love to analyze the trends in color, shape, and layout and how that ties in with a marketing approach that guides the site visitor to where the creator wants them to go. Lately I have noticed a few reasons I like the latest wave of web 2.0 design more than any others.
1) Clean. I love white space and these designs feature plenty of white space around important headlines and images. No super-bright colors and animated GIFs to distract.
2) Simplicity. Perhaps I like this idea the most because you don’t have to have an intricately designed website to have a good looking one. Soft gradients combined with white space, rounded fonts, and “to-the-point” layouts keep things looking professional without the need for complex designs.
3) Color. Colors finally are soft enough that the view can look at them all day long without destroying their retinas! Clean, low-key combinations of colors can convey the feeling the designer wants without overpowering the senses of the visitor.
4) Fonts. The fonts are classy, rounded, and easy-to-read. I recently stumbled on a list of the top Web 2.0 fonts used in some of the top sites and spent a good hour just enjoying the fonts, finding some that were free, and trying them in a few basic designs.